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Key Retail Trends from Euroshop 2026

Smarter Store and Connected Experiences EuroShop has long been recognised as one of the most important global meeting points for the retail industry, and the 2026 edition in Düsseldorf once again brought together innovators, technology providers and retailers from around the world. The scale and international character of the event created a valuable opportunity to observe how the sector

Endemic, near-endemic, and non-endemic advertising

What’s the difference and why it matters  In today’s retail media and digital out-of-home ecosystems, understanding the distinction between endemic, near-endemic, and non-endemic advertising is essential. The difference is not just in name – it directly impacts campaign strategy, shopper psychology, and commercial outcomes.  What is endemic advertising?  Endemic advertising promotes products or brands that can be purchased directly at

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