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Key Retail Trends from Euroshop 2026

Smarter Store and Connected Experiences EuroShop has long been recognised as one of the most important global meeting points for the retail industry, and the 2026 edition in Düsseldorf once again brought together innovators, technology providers and retailers from around the world. The scale and international character of the event created a valuable opportunity to observe how the sector

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In-Store retail media placements explained

What’s the difference and why it matters  As retail media networks continue to expand, stores are becoming increasingly sophisticated advertising environments. Screens, shelf displays, and digital touchpoints now exist across the entire shopper journey. But to understand how retail media works, it starts with a simple question: where can advertising appear in-store?  Each placement plays a

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