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ZetaDisplay secures landmark onboard commerce media and DOOH contract with Vy, Norway’s national rail operator

ZetaDisplay has secured one of the largest onboard commerce media and digital out-of-home (DOOH) contracts in the Nordics, partnering with the Vy Group, Norway’s national rail operator, to deliver a next-generation passenger experience and media platform across its train network. The agreement, awarded through a highly competitive public tender process, will see ZetaDisplay deliver a

How to measure in-store retail media performance 

As retail media networks expand across physical environments, measurement has become a central topic for retailers, brands and advertisers. In digital channels, performance metrics have been well established for years. In physical spaces such as stores, transport hubs and other public environments, measurement has historically been more difficult.  Today, advances in sensor technology, audience analytics and data integration are

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