ZetaDisplay to deliver first retail media network for SPAR
ZetaDisplay has extended its long-standing partnership with SPAR to deliver the retailer’s first retail media network, marking a significant step in SPAR’s digital transformation journey and creating new opportunities for brand partners. This follows Zetadisplay’s recent acquisition of retailmediatools, a retail media infrastructure-as-a-service platform. The acquisition creates the first fully integrated retailer-owned media ecosystem, bridging physical in-store influence with
