ZetaDisplay has acquired retailmediatools, a retail media infrastructure-as-a-service platform, strengthening its position as a full-service provider for digital signage and retail media. The acquisition combines ZetaDisplay’s expertise in managing more than 125,000 digital screens with retailmediatools’ API-first SaaS platform, creating an integrated retail media ecosystem that connects online advertising with in-store execution.
Founded in Berlin in 2021, retailmediatools enables retailers to build, operate and scale their own retail media businesses while maintaining ownership of their data, advertiser relationships and media operations. The platform already supports leading retailers across Europe, including SOK and Rossmann.
Daniel Nergård
CEO of ZetaDisplay
daniel.nergard@zetadisplay.com
+46 73 633 57 00
Daniel Nergård, CEO of ZetaDisplay, says:
“Retail media is one of the greatest growth opportunities for physical retailers. By combining ZetaDisplay’s digital signage expertise with retailmediatools’ retail media platform, we are creating a connected ecosystem that enables retailers to build, operate and monetize retail media networks while maintaining full control of their data and business.”
Magnus Aufschild, Founder and Chief Product Officer of retailmediatools, adds:
“Retailers have struggled with fragmented technology stacks. Joining ZetaDisplay allows us to combine our modular, API-first platform with enterprise-scale digital signage expertise, giving customers a single partner for campaign management, in-store execution and measurement. Together, we will continue investing in the platform and helping retailers future-proof their retail media business.”
Magnus Aufschild
Founder and Chief Product Officer
of retailmediatools GmbH
magnus@retailmediatools.com
+49 160 2258063
retailmediatools will continue to operate under its existing brand and product identity, ensuring continuity for customers while benefiting from ZetaDisplay’s scale and expertise. The combined offering enables retailers to deliver connected omnichannel experiences and unlock new, high-margin revenue opportunities.