We have seen the staggering rise of AI over the past few years so it’s no surprise that AI is fast becoming a crucial role in digital signage, enhancing its capabilities and effectiveness within multiple industries.
We still don’t know what the future holds for AI as it continues to evolve, but our concept teams have put their heads together and come up with some directions they think AI might take within digital signage over the course of 2024…
Five AI innovations transforming Digital Signage
AI algorithms seamlessly harness data from advanced cameras and sensors, decoding nuanced insights into audience demographics and emotions, including age, gender, and mood. While motion sensors currently detect passers-by, the future promises a leap forward. With the anticipated advancements in AI capabilities, we envision a not-so-distant future where digital signage goes beyond recognizing mere foot traffic. Picture this: a world where digital displays not only identify human traits but also intuitively understand their emotional states. This technological leap opens the door to hyper-personalized content delivery, where every detail, including emotional responses, is considered in real-time.
Gesture and Voice Control
Imagine a future where AI-driven gesture and voice recognition technologies seamlessly usher in a new era of intuitive interaction with digital signage. This transformative leap will empower users, offering an immersive experience that transcends traditional engagement. With these advancements, the audience becomes an active participant, seamlessly connecting with content and becoming an integral part of the envisioned experience.
Intelligent Content Creation
Businesses can now revolutionize content creation through automated tasks, spanning image recognition, text summarization, and even video production. This transformative capability not only streamlines processes but ensures businesses maintain consistently fresh and relevant displays throughout the year.
AI contributes to creating more interactive and engaging experiences. For instance, touch-sensitive displays coupled with AI can provide interactive information or navigational guidance. We envisage that screens could display more prompts and conversational cues with the participant, leading to a more interactive and participatory experience.
Real-Time Data Processing
Edge computing, combined with AI, allows digital signage systems to process data in real-time. We think this will advance further in 2024, allowing applications that require quick decision-making, such as adjusting content based on changing conditions even faster than currently possible…