ZetaDisplay has appointed Ian Brimer as Country Director for the UK, reinforcing the company’s long-term commitment to one of Europe’s largest and most dynamic digital signage markets.
Ian brings more than 30 years of leadership experience across retail technology, digital transformation and customer engagement. As Country Director, he will lead ZetaDisplay’s UK business, working closely with customers, partners and colleagues to accelerate growth and strengthen the company’s position as a full-solution partner for digital signage and retail media.
His appointment follows a period of continued investment in the UK market, including the acquisition of Beyond Digital Solutions and the continued expansion of the local organisation. Alongside Ian, Simon Bashford has joined as Operations Manager, bringing extensive experience in operational delivery and project execution. Together, they will further strengthen ZetaDisplay’s UK organisation, combining commercial leadership with operational excellence to deliver even greater value for customers.
Daniel Nergård, CEO of ZetaDisplay, said:
“The UK is a strategically important market for ZetaDisplay, and Ian and Simon bring the leadership, expertise and customer focus needed for our next phase of growth. Together, they will strengthen our local organisation while leveraging the capabilities of our One Zeta model to deliver greater value for customers across the UK.”
Ian Brimer added:
“I’m excited to join ZetaDisplay at a time when retailers and enterprises are rethinking how physical environments create value. Digital signage and retail media are becoming increasingly business-critical, and I look forward to working with our customers and our talented team to help them unlock new opportunities through connected, data-driven solutions.”
As Country Director, Ian will focus on strengthening customer relationships, supporting enterprise growth and expanding ZetaDisplay’s presence across retail, workplace, transport and other key sectors. Working as part of the wider One Zeta organisation, he will help customers benefit from the company’s combined expertise in software, creative services, managed services, analytics and retail media.
Ian also joins ZetaDisplay’s Group Management Team, further strengthening the company’s international leadership as it continues to expand across Europe.