Elevating customer engagement while unlocking monetisation
Retail Media is a powerful advertising channel that combines customer attention and real customer data across physical and digital environments to create measurable monetisation opportunities for your business.
THE CHALLENGES
Reaching customers is harder
TV ad spent flattens. Traditional TV no longer drives the same reach and growth.
Tracking is becoming limited
Third-party cookies are disappearing and this makes digital targeting less effective.
Brands need better ways to connect
Advertisers need reach, relevance and measurable results NOW.
3 ELEMENTS OF RETAIL MEDIA
It’s about connecting attention, measurement & monetisation.
When these three come together, Retail Media becomes measurable and valuable.
Inventory
The time and space you can sell across onsite, instore and offsite environments.
Audience
Real audiences across onsite, instore and offsite. This is where attention exists and can be activated.
Proof
Automated measurements that show what ran and what impact it had. Turns activity into value.
RETAIL MEDIA ECOSYSTEM
More than just screens
Flexible ecosystem
Works with existing technologies, partners & platforms
Tailor solutions
Adapted to customer’s current setup & external teams
Scalable approach
Built step-by-step or launch at full scale
Advanced capabilities
Supports analytics, targeting, and automation
Omnichannel
Connects onsite, instore and offsite media environments
MEASUREMENT
In-store Retail Media in action
If retailers want to command premium advertising budgets in-store, they need to prove what their screens are worth.
That’s where the technology of BLE (Bluetooth Low Energy) sniffing comes in.
The integration of this technology in our Engage Suite was recognized in the 2026 Digital Signage Awards for “High-Impact Application of Emerging Software and Cloud Technologies”
SPAR AUSTRIA
Retail media moves further into the physical store
SPAR is conducting a nationwide rollout in Hungary and Slovenia as the first two markets.
We are conducting a POC in two markets to verify solution, operation and commercial effect at scale. The POC is supported by an omnichannel retail media platform to futureproof the entire inventory. ZetaDisplay is the full solution provider and technology partner throughout the entire delivery – from installation and content flow to measurement, reporting and further optimization.
THE COMMERCIAL FLOW
How we monetise the network
A simple connected process that turns your screens into measurable revenue
1. Access Demand
- Connect advertisers & partners
- Access programmatic & direct demand Maximise fill & yield
2. Manage Inventory
- Define what is available, where & when
- Set pricing, rules & packaging
- Optimise availability & value
3. Deliver Campaigns
- Automate delivery across your network
- Target the right screens at the right time
- Ensure reliable & consistent playback
4. Prove Performance
- Measure delivery, reach & impact
- Provide real-time reporting
- Prove value and drive repeat spend
Calculate the value of your inventory
Retail Media often stalls because the opportunity is hard to quantify. This calculator helps you estimate potential value and understand what drives it.
What this helps you do
- Shift the conversation from screens to outcomes
- Size the Retail Media opportunity
- Compare conservative and growth scenarios
- See which assumptions have the biggest impact
- Support discussions with commercial and leadership teams
COOP
Norway’s first and largest Retail Media network
COOP is now building Norway’s first and largest retail media venture.
Prior to this, we are conducting a POC, to verify the solution, operation and commercial effect at scale. The POC is supported by an established retail media platform for campaign management and measurement, with ongoing analysis of impressions and traffic providing a solid data basis for further rollout. ZetaDisplay is a total supplier and technology partner throughout the entire delivery – from installation and content flow to measurement, reporting and further optimization.
Retail Media Blog
Racetrack, aisle endcap or category zones
Placement options to balance trade marketing and brand building
Endemic, near-endemic, and non-endemic advertising
What’s the difference and why it matters
Impressions, opportunities to see, reach, share of voice
How to measure retail media performance
OUR PERSPECTIVE
Where Retail Media is heading
From our perspective, the challenge is not a lack of channels, screens, or inventory. It lies in how Retail Media is planned, connected, and measured across the organisation.
Jorn Olsen
Director of Retail Media & Analytics
Let’s talk
Explore how a connected, outcome-driven Retail Media setup can drive real commercial impact.