Coop partners with ZetaDisplay to roll out advanced in-store retail media network across Norway
Coop Norway and ZetaDisplay have entered the next phase of a strategic agreement after the successful roll out of a pilot earlier last year. The next phase includes an advanced in-store retail media network across its nationwide store portfolio. The agreement will focus on Coop’s Extra stores, with the intention of establishing a nationwide network marking a significant step in the retailer’s retail media strategy.
