Programmatic DOOH has been a growing industry worldwide. At ZetaDisplay we have looked closely at how this can be simplified and digitized. Take a look at the video to get a quick insight into how to utilize a digital inventory in a whole new way.
It has been common for owners of digital signage networks to sell airtime on the screens of their suppliers. This has often been a very manual process in several stages and is often done in connection with supplier negotiations. Some are good at setting the price for this service, while others have used it more as an “iceing on the cake” in the yearly supplier negotiations. Normally, one has not been able to take full advantage of the service. Media agencies of the suppliers normally control and manage large parts of the marketing budgets, and this spend rarely ends up with owners of digital signage networks.