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Fastfood & Restaurant

Fast food & Restaurant is all about helping the customer to make a quick and informed decision on what to eat and drink. A clear, attractive and tempting offer can make all the difference to a customer when choosing a restaurant. The Fast food & Restaurant sector is all about helping the customer to make a quick and informed decision on what to eat and drink. The delivery of a valid message at the right time to the right customer at every location is key.

Enabling quick and informed decisions

  • Helps customers make informed decisions.
  • Stimulates impulse purchases by showing tempting and delicious content.
  • Builds and enhances a desired atmosphere.
  • Affects and possibly changes customer behaviour at the checkout.
  • Increases opportunities for up- and cross-selling.

Challenges

High demands on swift changes and updates to keep up with the industry’s high pace.

Requirements

A consistent delivery of the right message at the right time to the right customer at every location.

Solutions

Making changes and updates in real-time, both locally and/or centrally. In combination with automatically updated daily information, the restaurant/brand has full control of the offers.

Hesburger

Delivering relevant customer messages just in time

Switching to digital channels has helped Finnish restaurant chain Hesburger to tailor its offer during a business day, avoid waste and to sell more. To cover the majority of Hesburger’s in-store communication requirements, ZetaDisplay has delivered displays for menu and campaign zones, content production incorporated in a management system.