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Fastfood and Restaurant

Fast food & Restaurant is all about helping the customer to make a quick and informed decision on what to eat and drink. A clear, attractive and tempting offer can make all the difference to a customer when choosing a restaurant. The Fast food & Restaurant sector is all about helping the customer to make a quick and informed decision on what to eat and drink. The delivery of a valid message at the right time to the right customer at every location is key.

Enabling quick and informed decisions

  • It helps customers make informed decisions.
  • Stimulates impulse purchases by showing tempting and delicious content.
  • Builds and enhances the desired atmosphere.
  • Affects and possibly changes customer behavior at the checkout.
  • Increases opportunities for up- and cross-selling.

Challenges

High demands on swift changes and updates to keep up with the industry’s high pace.

Requirements

Consistent delivery of the right message at the right time to the right customer at every location.

Solutions

Making changes and updates in real-time, both locally and/or centrally. In combination with automatically updated daily information, the restaurant/brand has full control of the offers.

Hesburger

Delivering relevant customer messages just in time

Switching to digital channels has helped Finnish restaurant chain Hesburger to tailor its offer during a business day, avoid waste and to sell more. To cover the majority of Hesburger’s in-store communication requirements, ZetaDisplay has delivered displays for menu and campaign zones, content production incorporated in a management system.