Traditional grocery retail is under pressure to provide guidance and inspiration for the stressed consumer at the moment of decision in the shop. The challenge is to provide a varied user experience in a busy environment – an experience that both drives conversion, and also feels credible. We want the consumer to return. ZetaDisplay has installed several intelligent solutions where dynamic pricing and content management promote a personalised offer in combination with the inventory status of a specific product.
Digital Signage general advantages in retail environment
- Builds excitement and enhances the right atmosphere.
- Converts queue waiting time to value time.
- Promotes higher margin products or campaign offers.
- Creates an inspiring shopping environment.
- Customises different offers by target group or a specific time of day.
- Keeps the customer in the store longer and gives a higher conversion rate.
- Makes shopping online and in the physical store a seamless experience.
To provide a varied user experience in a busy environment – an experience that both drives conversion, and also feels credible. Another challenge is the growing competition from online stores.
To provide guidance and inspiration at the moment of decision in the store.
Intelligent solutions where dynamic pricing and content management promote a personalised offer in combination with the inventory status of a specific product.
Consumers help themselves – ZetaTouch
Our consumer patterns have changed. We are getting used to help ourselves via in-store terminals. ZetaTouch looks like a large Ipad and has similar functionality. By simply touching the screen, the user is guided to an either inspirational or transactional journey. It is also possible to connect card payment to the terminal. All systems are seamlessly integrated with the online experiences consumers are used to.
The benefits with ZetaTouch:
- Seamless omni-channel experience.
- Sales support for store personnel.
- Opportunity to utilize store inventory better.
- Highlight specific assortment.
- Digital advertising and targeted communication.
Combining data insights with seamless interaction
When back-end smart technology meets user-oriented customer demands: Combining ESL with an intelligent Digital Signage solution has been the answer developing a state-of-the-art Digital Signage solution.