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Gaming & Lottery

As the online gaming industry expands at rapid pace, traditional gaming retail chains are upgrading their offer. The consumer experience needs to be on par with services offered online. Digital Signage perfectly integrates live data with the customer’s technical infrastructure to present an appealing interface to the consumer. This digital solution allows retail personnel to focus on additional services, such as guiding the consumer to the right decision.

Improving the experience for the gaming & lottery industry

  • Builds excitement and enhances the experience for the users.
  • Enables seamless integration of live data.
  • Promotes services and products to increase sales.
  • Creates an inspiring environment.
  • Supports brand building.

Challenges

Competition from the rapidly expanding online industry.

Requirements

The consumer experience needs to be on par with services offered online.

Solutions

To allow the retail personnel to focus on additional services, such as guiding the consumer to the right betting decision.

ATG

Developing an improved customer experience in the shops

The Swedish betting company ATG did a major rehaul of their retail offer. ZetaDisplay masterminded the upgrade by designing ATG Sports – a new product offer. We programmed the customer-facing interface and secured a smooth live data integration. The project was delivered in record time and has strengthened the customer’s market position in a highly competitive market landscape.