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Sustainable solutions in Digital Signage

As a European industry leader in digital signage, we intend to steer the industry in a more sustainable direction. We are increasingly focusing our efforts on green products that help our customers take social and environmental responsibility. At the same time, we are working to ensure a sustainable ZetaDisplay.

Our digital communication solutions consist of propriety software with installation and operation support, as well as screens and hardware purchased on behalf of the customer. Our customers are mainly larger companies and organizations based in Europe and with operations around the world. They use our solutions to communi-cate with their consumers and employees as well as in public environments. All software development is done by employees at ZetaDisplay, while installation and operational support is handled by either ZetaDisplay or external service providers. Screens and hardware are purchased from globally-leading hardware suppliers where customers make their purchase decisions based on our advice.

ZetaDisplay’s sustainability framework

Our desire to steer the industry towards becoming more sustainable is supported by our strategy to meet customer demand for more efficient green digital communication solutions, several internal policies and
processes and an organizational division of responsibility for sustainability. Additionally, objectives for our most important sustainability topics are monitored in an annual sustainability report where we describe our commitments, efforts, governance and results.

How we manage sustainability

In addition to complying with local and international rules and regulations, we are committed to and participate in the UN Global Compact since 2020, which means that we work with the ten principles surrounding human rights, working conditions, the precautionary principle and responsibility for the environment, anti-corruption and relevant legislation. We support the work of achieving the global goals for sustainable development as well as several international conventions and principles such as the OECD’s guidelines for multinational companies, among others.

Sustainability strategy

ZetaDisplay’s sustainability efforts are based on the significant impact we have regarding the environment, social issues and business ethics, as well as corruption. It includes impact in our operations but also via our business relationships with suppliers, partners, customers and when using our solutions. We regularly engage with stakeholders in order to determine the extent of our impact and to safeguard how they perceive our achievements. With certain stakeholder groups such as the environment, people and communities affected by hardware manufacturing, ZetaDisplay has no direct engagement. Instead we rely on scientific conclusions and internationally recognized human rights organizations.

Environment and climate

Reducing customers’ environmental impact gives the best return on our environmental measures. Our green customer offer reduces the hardware’s environmental impact from energy consumption, climate emissions and resource consumption.

Sustainable business and business ethics

ZetaDisplay places the same high demands on business partners regarding business ethics and human rights as on ourselves. Our actions create credibility and guidance for the entire industry.


Our roughly 200 employees form the core of ZetaDisplay. Their initiative and expertise result in the innovative solutions that make up our success. We therefore focus on motivating, retaining and improving these talents and continuing to be an attractive workplace.

Environment and climate

Climate footprint, energy consumption

ZetaDisplay’s climate footprint is primarily linked to the hardware and its energy consumption during use. Even the hardware’s manufacturing processes of components such as glass, assembly and shipping leave an impression. The operations at ZetaDisplay’s office, business trips and software service result in significantly less climate emissions overall. However, our internal activities constitute important signal values regarding our aim to reduce the industry’s carbon dioxide emissions.

However, the hardware accounts for the greatest climate potential, and we actively engage with customers about the different energy consumption classes of hardware. In 2023, installations with energy-efficient LED screens continued, where our customer advice shows the considerable cost and climate savings LED provides over the display’s life cycle. These installations still make up less than 1% of the total
number of installed screens, but over time the impact with customers is expected to increase. Hardware has improved from a climate perspective in recent years with a general increase in energy efficiency and lower weight which reduces freight. In industry collaborations within digital signage, we raise the problem of climate emissions and advocate for possible solutions. Our software upgrades and remote problem solving reduce climate effects from service visits. To the extent that operation and maintenance require physical visits, we create climate-smart conditions.

Collaboration for a circular economy

The resource consumption linked to the hardware’s component production processes affects the environment. Early in the hardware value chain, rare earth metals are mined. The production of glass requires high water consumption. To ensure that digital signage remains a sustainable alternative to other forms of communication, we help our customers prolong the EoL of the hardware beyond the five years they are normally used. System functions that extend the life of
the screens are continuously integrated. Leasing instead of buying hardware incentivizes manufacturers to increase the hardware’s EoL.

Our increased sustainability requirements on hardware producers are expected to increase the offering of sustainably manufactured screens. Furthermore, our installations of SoC solutions mean that multiple pieces of hardware are replaced by one. Our customer agreements always include local recycling regulations for environmental recycling the hardware at the end of its life cycle.

Sustainable business and business ethics

Business ethics, combatting corruption

ZetaDisplay’s Code of Conduct sets out the guiding principles for how we do business and act as a group. Our actions must be characterized by high integrity where we avoid conflicts of interest and in accordance with all regulations. All financial transactions are reported openly and reliably, and in accordance with accepted accounting principles.

Suppliers and collaboration partners

We ensure that our suppliers and partners principles on business ethics, the environment and human rights are consistent with ours. The service providers employed are either customers’ existing suppliers or local large, well-established companies with a good market reputation and must ensure that the principles in our Code of Conduct are met.

Compliance Working Group, CWG

The working group in ZetaDisplay helps to enforce accountability of the compliance program throughout the entire organisation, and to ensure that there is full integration and consistent application of our overarching policies.

Human Rights

It’s essential for the world’s trust that people connected to, or affected by, our operations are guaranteed fair working conditions and that their freedom and human rights are not violated. Child labour and forced labour are not tolerated, and violations of labour standards are opposed. The maintenance of labour standards for our employees is ensured by work environment legislation in Northern Europe.

Data Integrity

It is fundamental that confidentiality and integrity are always maintained when handling customer and personal data. The software that is delivered to customers is developed internally and has a high level of security regarding infrastructure and system processes.


Effective employee management

In 2023, a new Group-wide HR function was established with the aim of developing and implementing employee processes, policies and tools as well as improving ZetaDisplay’s governance and management of employee issues.

Diversity, equality

We strive for an inclusive culture where differences are respected and appreciated. In recent years, working towards an improved gender balance has yielded results both in the organization and in Group management.

Expertise, improvement opportunities

The sustainability strategy and responsibility lies with Group Management and our CEO who signed in 2020 the UN Global Compact ten global sustainability principles. Sustainability topics are an integrated part of management meetings, of the company’s Annual Report and on the Group’s digital channels.

Health and safety environment

At ZetaDisplay, there is zero tolerance for discrimination, and all discrimination based on gender, age, ethnicity, political opinion, etc. is opposed. An internal whistleblower function was established in 2023 where employees can report concerns about internal irregularities.

Internal culture

At the beginning of 2024, we started working on ZetaDisplay’s internal culture, which has led to several company values and behaviors that will support the Group’s long-term goals. During the year, major focus will be placed on implementing these in the organization.

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