The European digital signage rollout has successfully unified the brand
We worked with leading European sports store Hervis Sports to deliver a refreshed digital signage solution across over 200 stores. The brand was experiencing a huge expansion and growth with new stores opening at a rate of 10 per year, so Hervis needed to act quickly to get a consistent customer experience in place across its European branch network.
Challenges
With time of the essence, we needed to act quickly to design and deliver the turnkey solution for all stores, including hardware and software specification and installation. This needed to consider the different store sizes and layouts to create a unified customer journey tailored for each individual environment.
We had just two months to deliver the final solution across 200 stores! This included originating new store designs, including eight in Germany, and replacing dated infrastructure and systems in existing stores.
Solution
All content for all digital signage elements is managed centrally via a dedicated digital signage CMS. This simplifies, streamlines and centralizes the planning and distribution of content and reduces the reliance on manual operation with a timed distribution function to reliably publish videos, purchase incentives, and offers. Peakmedia continues to support Hervis through a managed services model for ongoing operations and a trusted strategic partner for monitoring and content management. All hardware is supported with a Next Business Day replacement guarantee.
All content for all digital signage elements is managed centrally via a dedicated digital signage CMS. This simplifies, streamlines and centralizes the planning and distribution of content and reduces the reliance on manual operation with a timed distribution function to reliably publish videos, purchase incentives, and offers. Peakmedia continues to support Hervis through a managed services model for ongoing operations and a trusted strategic partner for monitoring and content management. All hardware is supported with a Next Business Day replacement guarantee.
Benefits
The European digital signage rollout has successfully unified the brand with a consistent customer experience and cohesive messaging as it grows in each region.
The bespoke LED display configurations effectively capture shopper attention through their creative display ratios and sizes, and are strategically placed in areas of high footfall and dwell time, including next to central escalators.
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Hervis Sports
A successfully unified brand
Laattapiste
Took the stores into the modern age
ATG
A drastically improved customer experience
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