An innovative retail experience with interactive digital displays Introduction
Luxaflex® offers customers the best window covering solutions and retail experience through a network of showrooms across Benelux and worldwide. By combining eye-catching products with innovative sales tools, Luxaflex® supports its 600 independent retailers in showcasing their product range.
Challenge
In previous generations of shop-in-shop concepts, ZetaDisplay had already supported retailers with inspiration and sales information through Digital Signage. However, by 2017, it was time to refresh the concept so that retailers could receive the best possible support without technical obstacles. The challenge was: how could retailers explain and promote Luxaflex® products even more effectively?
Solution
Together with Luxaflex, ZetaDisplay developed a renewed shop concept that genuinely supports retailers during sales conversations. The result is an inspiring, interactive retail environment. In its beautifully designed shop, Luxaflex® showcases a large part of its product range, allowing customers to touch, smell, and feel the products. The clear and attractive presentation is enhanced by Digital Signage. ZetaDisplay implemented a large 65-inch screen that brings the Luxaflex® range to life.
When a retailer picks up a sample product and places it near the screen, relevant video content is played automatically. In an instant, customers can see how the product looks in a modern interior and how its colour appears in full sunlight. This creates a genuine WOW factor for shoppers. Retailers can also play content using special cards that are detected by a hidden reader. Product information and inspirational content are always up-to-date and visually appealing.
Benefits
Scalability and flexibility: The concept has been rolled out globally across several countries and is fully scalable, allowing marketing activities to be managed easily on a country-by-country basis without having to reinvent the wheel each time.
Interactivity and inspiration: The shop offers an intuitive, interactive experience, giving customers an immediate visual and hands-on impression of the product.
Easy information updates: Thanks to RFID technology and the Engage Suite CMS, content can be updated easily at any time, helping ensure product information stays current
Retail experience: The impressive video content creates a WOW factor that enhances the customer experience and helps customers make their purchasing decision.
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