The displays has successfully helped to raise the profile of the store
XXL is the largest and fastest growing sports retailer by revenue in the Nordic region. Its franchise currently spans 22 stores across Norway and Austria with its main offices are headquartered in Oslo. It’s new Stockholm store located in The Nacka Sickla shopping district is situated over two levels and accessed by an escalator. With the store entrance located on the second floor with no space to display products on the ground floor entrance, XXL needed an impactful solution to capture the attention of passers-by and entice them inside. ZetaDisplay designed and delivered an immersive Digital Signage solution utilising a transparent LED display to provide an eye-catching and dynamic wayfinding solution.
With the store entrance located on the second floor of the Stockholm shopping centre and no space to display products on the ground floor entrance, XXL needed an impactful solution for its new Stockholm store to capture the attention of passers-by and entice them inside.
All 22 Nordic stores also required a Digital Signage solution to create a brand activation zone for Adidas that would be consistent across locations and complement the design of the shoe wall. This also needed to feature a real-time integration with a price comparison tool to match the best online price with that in store, encouraging shoppers to buy immediately rather than go home and look online.
To create and manage content across the whole Digital Signage network, XXL needed an intuitive CMS solution. This needed to feature different levels of access, so they could give access to external brands for specific campaign activation, and facilitate the real-time pricing so content dynamically updates without requiring manual work from the team.