ZetaDisplay, a European leader in digital signage and in-store communication solutions, is pleased to announce the appointment of Jørn Olsen as director of retail media and analytics. With over two decades of expertise spanning marketing, analytics, and shopper engagement, Jørn brings a wealth of experience and a proven track record of delivering measurable results for leading retail brands.
Previously head of marketing and customer experience at ZetaDisplay, Jørn is renowned for his evidence-based approach, prioritizing empirical data to drive decision-making and challenge conventional industry norms.
In this new role, Jørn will spearhead ZetaDisplay’s initiatives to transform physical retail environments into data-driven, dynamic spaces. This includes further enhancing the company’s proprietary analytics capabilities and ensuring that clients leverage digital signage to create more personalized, measurable, and engaging brand experiences.
Jørn’s career has been defined by innovative projects that redefine customer-facing solutions in-store to reimagine the role of in-store displays—refining placement, display type, and content to maximize engagement and deliver extraordinary ROI.
Johanna Webb, Chief Product Officer at ZetaDisplay explains:
“Jørn’s deep understanding of analytics, DOOH, and shopper marketing are perfectly aligned with ZetaDisplay’s retail media vision for the future. He’s not only passionate about driving results through actionable insights but also about elevating the customer experience at every touchpoint. His work sets a benchmark for how digital signage and retail media can combine to achieve measurable impact and new revenue streams for our clients.”
Jørn Olsen, director of retail media and analytics at ZetaDisplays comments:
“I’m thrilled to take on this new role within ZetaDisplay at such an exciting time for both the business and the industry. Retail Media is evolving rapidly, and there’s a huge opportunity to redefine how brands engage shoppers in physical environments through digital tools and advanced analytics. I’m looking forward to building on ZetaDisplay’s strong product foundation to drive continued innovation and measurable success for our clients.”
Jørn’s appointment underscores ZetaDisplay’s commitment to remaining at the forefront of the Digital Signage market by combining creativity with cutting-edge technology and data insights.