Elevating the Coffee Experience with Digital Signage Innovation
Artisan brand Kaffeekontor is a cornerstone of the Munich coffee scene, operating across 400 locations in Germany alone including gas and service stations, shops and cafes renowned for its unwavering commitment to quality. With a focus on building long-term relationships within the community, Kaffeekontor sought to enhance its customer experience while maintaining its unique brand identity.
Kaffeekontor envisioned a cutting-edge solution: a fully automated coffee machine integrated into sleek furniture, offering barista-quality coffee with a simple touch. However, this innovation demanded a sophisticated digital signage solution that seamlessly integrated with the machine and the customer journey.
The team approached ZetaDisplay Austria to design and support a full digital signage ecosystem for the coffee vending experience.
Challenges
The digital signage ecosystem needed to act as an extension of the coffee experience, fit in with the sleek design of the coffee machine and display engaging content suitable for coffee drinkers.
The content needed to be sensor-activated, eye-catching and relevant, offering enticing customisable options for customers.
Solution
ZetaDisplay Austria developed a customer-centric digital signage ecosystem in collaboration with Advertima. This innovative solution leverages advanced sensor technology to deliver a truly personalized experience for customers.
A large-format display, equipped with an integrated camera, analyzes customer demographics and adjusts the displayed content accordingly.
Based on real-time data, the system suggests coffee options tailored to individual preferences, streamlining the ordering process.
Beyond personalized recommendations, the system collects valuable data on customer preferences, enabling Kaffeekontor to gain deeper insights into their clientele and refine their offerings.
Benefits
This state-of-the-art solution delivers a premium coffee experience that seamlessly blends cutting-edge technology with the brand’s commitment to quality.
It delivers an enhanced customer experience complete with streamlined ordering, personalized recommendations and engaging content which create a delightful and memorable interaction for every customer.
The sophisticated digital signage ecosystem reinforces Kaffeekontor’s image as an innovative and customer-centric brand. By analyzing customer behavior, Kaffeekontor can refine its product offerings, optimize marketing campaigns and further enhance customer satisfaction.
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