Case
CHIMI
Digital Eyewear Experience
CHIMI, a disruptive eyewear brand, launched its flagship store on Kungsgatan, Stockholm with a bold ambition: to blend physical retail with the energy of a fashion campaign set.
Challenges
CHIMI needed to make a statement that reflected the brand’s bold design philosophy and fashion-first positioning. The challenge was to blend the brand’s visual identity with digital functionality, without compromising the architectural integrity of the physical space.
- Integrating digital displays seamlessly into the store’s interior design and layout.
- Creating a high-impact storefront presence to attract attention from the street.
- Enabling quick and flexible campaign changes to support product drops and collaborations.
Solution
ZetaDisplay delivered a visually striking digital signage installation that matched CHIMI’s energy and retail ambitions. The in-store and window-facing displays are powered by a custom content platform developed by Ubiq (now part of ZetaDisplay) designed for flexibility, scalability, and creative control.
- 17 m² of LED displays installed and architecturally integrated into the flagship store’s layout.
- CMS tailored by Ubiq, enabling CHIMI to manage and schedule digital campaigns in real time.
- Synchronised, high-resolution content across all screens for immersive storytelling and product visibility.
Benefits
The digital transformation of CHIMI’s flagship space delivers both visual theatre and marketing agility. It brings the brand’s aesthetic to life and allows for highly responsive content strategies that connect with a fashion-conscious audience.
- A bold, high-impact storefront that draws in foot traffic and enhances brand visibility.
- Streamlined content management supporting fast-paced campaign updates and product storytelling.
- An elevated in-store experience that reinforces CHIMI’s position as a leader in modern eyewear retail.
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