Beurs van Berlage chooses Digital Signage that connects history and innovation
The Beurs van Berlage in Amsterdam is one of the most iconic monumental buildings in the Netherlands. Originally a bustling trading centre in 1903, it is now a leading conference and events venue with international allure.
To better inform and guide visitors, guests, and organisers, the Beurs van Berlage opted for a fully customised digital signage solution designed and implemented by ZetaDisplay.
Challenge
As an event venue hosting a wide range of conferences, meetings, and exhibitions, the Beurs van Berlage is constantly changing. Every day brings a new programme, and that places high demands on information provision and signage.
Visitors need to navigate a complex building with multiple halls, floors, and entrances. At the same time, the digital solution had to respect the building’s historic character, which is subject to strict visibility and modification regulations.
Furthermore, the Beurs required a central CMS that would allow content to be easily adapted to the specific needs of each event—from corporate conferences to public congresses.
Solution
ZetaDisplay created a fully integrated digital signage solution that strikes the perfect balance between functionality, aesthetics, and ease of use
Custom-made outdoor LED solution
For the main entrance, ZetaDisplay developed a bespoke LED installation housed within a specially designed casing that complements the monument’s façade. The LED display provides maximum visibility without detracting from the historic appearance of the Beurs.
Smart wayfinding via templates
Inside, dynamic screens offer clear, real-time route information. Using purpose-built templates, visitors are automatically guided through the building, from the entrance to meeting rooms. The screens display up-to-date event information, ensuring every guest knows exactly where to go.
Central content management via Engage Suite
All screens are operated through ZetaDisplay’s Engage Suite CMS. This allows the Beurs van Berlage communications team to update content quickly and intuitively for any event—whether adjusting programmes, room layouts, or last-minute changes—all at the touch of a button.
The combination of thoughtful design, advanced technology, and intuitive operation has resulted in a solution that perfectly complements the building’s historic character.
Benefits
Preserving its monumental appearance
Thanks to the bespoke LED housing and carefully integrated screens, the Beurs van Berlage retains its architectural authenticity while benefiting from modern digital functionality.
Flexibility for events
Event organisers can easily display their own branding, programmes, and messages. Content is fully customisable via the CMS, enabling the Beurs team to switch seamlessly between events.
Enhanced visitor experience
With the smart wayfinding solution, visitors can effortlessly find their way through the venue. The dynamic templates ensure that route information is always accurate, contributing to a smooth, professional, and welcoming experience.
Efficient management and operational control
The centralised system allows updates and adjustments to be made within minutes. This gives the Beurs van Berlage team complete control over all screens, both indoors and outdoors, with minimal effort.
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