Meet the Team
At ZetaDisplay, our growth is powered by our people. Across markets and disciplines, our teams combine technical expertise, operational excellence and creative thinking to deliver intelligent digital signage solutions at scale.
Behind every installation, every deployment and every partnership is a group of dedicated professionals turning strategy into execution. What unites us is a shared mindset built on collaboration, accountability and continuous development. As we accelerate our transformation, our people continue to adapt, innovate and lead across borders and cultures. The stories that follow reflect the diversity, ambition and commitment that define ZetaDisplay and drive our journey forward, together.
Ebba Anker, HR Director
Katarina Reigo, Group Finance, Sweden
As ZetaDisplay continues to expand across markets and sectors, strong financial foundations are essential. Appointed in 2024 to a newly created role, Katarina ensures the Group’s liquidity strategy evolves in step with its growth. Responsible for managing cash, currencies and credit across the business, she focuses on making capital accessible to each country while improving efficiency across the Group.
“With our continued expansion, we needed a more structured treasury function,” she explains. “A key priority has been streamlining how
countries access capital and reducing the amount tied up in hardware. That strengthens our financial flexibility.”
Katarina enjoys the international scope of her role, collaborating with teams across every market. “It’s exciting to work in a company that handles information in so many forms, from retail sales environments to enterprise communications and mission-critical transport data. We deliver full service, from design to installation to the software powering it all, and finance is closely connected to every stage.”
In a dynamic, fast-moving organisation, no two days look the same and that’s exactly how she likes it. “It’s a growing, evolving business. That keeps the role both challenging and rewarding.”
Sanne Dirksen, Office & HR, Netherlands
Based in the Netherlands, Sanne plays a key role in shaping the employee experience at ZetaDisplay. Her role combines office management with strategic and practical HR responsibilities, including
recruitment, onboarding and supporting colleagues throughout the entire employee lifecycle.
“I aim to create a positive, well-organized environment where colleagues can thrive,” she explains. “I have streamlined onboarding and recruitment coordination to create greater consistency, and I’m proud of the impact this has had. New colleagues feel welcomed from day one, and employees know exactly where to turn for support. That has helped build a more engaged workplace.” Sanne entered the digital signage industry three years ago and was quickly drawn to its
dynamic nature. “The mix of technology, communication and customer experience really appealed to me. It’s an industry that keeps evolving, which makes it exciting to be part of.”
What she values most about ZetaDisplay is the collaborative culture and the opportunity to grow. “No two days are the same. I appreciate the trust I’m given to take initiative and develop my role. Being able to make a real impact for both the business and our people is incredibly motivating.”
Hamze Jalal, Product, Finland
As a Software Engineer specializing in the backend architecture of Engage Suite, Hamza builds and maintains core functionality, develops APIs and ensures the platform continues to scale in line with customer and market demands. Most recently, he has been instrumental in developing advanced retail media measurement and management features that sit within the platform. The project required complex data integration and precise performance tracking, and he is proud to see the solution now live and delivering measurable value across store networks. Before joining ZetaDisplay, Hamza worked at an integration company, where he frequently encountered digital signage installations in transportation hubs and retail environments. He was drawn to the sophisticated systems powering these networks and wanted to understand and build the technology behind them. Today, he delivers exactly that. He values the collaborative culture within the international software team, where technical complexity is embraced and creative problem solving is encouraged. Regular hackathons bring colleagues together to develop new ideas and respond to evolving customer needs. For Hamza, it is this blend of innovation, teamwork and engineering challenge that makes every project both meaningful and rewarding.
Robert Edlund, Project Management, Norway
Based in Norway, Robert has been bringing large-scale LED installations to life since 2018. He originally joined ProntoTV, now part of ZetaDisplay, in 2007 after working in IT support, drawn to the technical possibilities of distributed multimedia and AV technology.
“I’ve always been interested in the technology side of things,” he explains. “I started in support and engineering, and over time moved into more technical and project-based roles.” Today, Robert specializes in complex LED projects that require custom solutions, from specially designed screens to logistically challenging installations. No two projects are the same, and that is exactly what keeps him motivated. One standout moment in his career was the LED installation at Oslo Central Station. The 126-square-meter video wall is relied upon by more than 150,000 commuters every day. “It was a challenging project that required a lot of problem-solving and innovation,” he says. “Being part of something that visible, something people depend on daily, is incredibly rewarding.” Robert enjoys working behind the scenes on high-profile projects that shape public spaces. “We are the team that brings these concepts to life. Solving technical challenges and seeing the final result out in the world makes the job truly exciting.”
Frank Hagemann, Country Director, Germany
Frank joined ZetaDisplay in September 2025 as Country Director for Germany, bringing deep digital signage expertise across operations, commercial leadership and organizational management. Known for his pragmatic and transparent leadership style, he focuses on turning complex challenges into practical, real-world solutions that deliver measurable impact. “At the heart of digital signage is the customer journey,” Frank explains. “Whether through retail media networks or in-store experiences, our role is to help customers communicate more effectively and create real business value.” His day-to-day responsibilities span operations, finance and close collaboration with customers and internal teams. From strengthening commercial structures to building a strong local culture, Frank ensures the German business operates with clarity, accountability and ambition. “I spend a lot of time working closely with the team and our clients, understanding their business and identifying where we can truly make a difference.” What he values most is being part of a wider international group. “Working across markets, learning from colleagues and sharing best practices makes us stronger. Being part of a global organization while building a high-performing local team is an exciting balance.”
Sara Vlek Tonnvik, Global Accounts Team, Sweden
Sara has been part of ZetaDisplay’s Global Accounts Team for three years, working closely with international brands to bring their vision to life across extensive store networks. Her role sits at the intersection of customer partnership and internal collaboration. From day to day client contact and sales support to strategic guidance, Sara ensures that each solution is tailored to enhance the in-store experience and deliver measurable impact.
“I work closely with our customers to understand what they want to achieve across their markets,” she explains. “At the same time, I collaborate closely within our team to identify and develop new solutions, both creative out-of-the-box concepts and tailored approaches adapted to specific needs, bringing together the necessary expertise internally to ensure the delivery of innovative and well bounded solutions.” With a background in branding, Sara brings a strong understanding of customer perception and brand consistency to her work in digital signage.
“I love seeing how our solutions elevate the customer journey. Engage Suite in particular is something our clients really value. It’s powerful, flexible and constantly evolving.” For Sara, working in technology is what keeps the role exciting. “This industry is always changing. There are always new products, new integrations and new ideas emerging. That continuous development makes every project interesting and keeps us moving forward.”
Jacqueline Rettenwander HR, Austria
Jacqueline’s journey with ZetaDisplay began before Peakmedia became part of the Group. She joined the company in 2019, inspired by a university lecture from one of the founders, who introduced digital signage as a fast-growing, creative and unexpected alternative to traditional marketing career paths. “I had always been interested in advertising and design,” she explains. “Hearing about the growth
potential of digital signage really intrigued me.” She initially joined in a sales role while completing her Master’s degree in Business Psychology. As the company expanded, management recognized her strengths and asked her to establish an HR function from the ground up. “I’m incredibly proud to have built the HR structure in Austria from scratch,” she says. “From contracts and salary frameworks to performance reviews and engagement surveys, we created systems that support both the business and our people.”
Following ZetaDisplay’s acquisition of Peakmedia in 2023, Jacqueline became part of the global HR team. Today, she supports country managers with recruitment, onboarding and offboarding, manages benefit schemes and leads training and feedback initiatives across the Group to ensure every voice is heard. She values both the company’s evolution and her own professional growth. “I love being part of a larger international team. Using my language skills, connecting with different cultures and seeing how we collaborate across borders is incredibly rewarding. The shared passion and engagement across the business make it a special place to work.”
Dan Shaw, Creative team, UK
Dan has spent the past six years shaping the creative direction of the UK studio, originally joining Beyond Digital before its acquisition by
ZetaDisplay. Today, he leads a tight-knit team of five overseeing everything that comes in and out of the studio. From interpreting initial client briefs to defining objectives and aligning production, Dan ensures every piece of content meets ZetaDisplay’s standards and impact framework. “It has to be engaging, effective, attention-grabbing and always right for the time and place,” he says. He also plays a key role in new business development, supporting proposals and ensuring every creative concept aligns commercially. Dan is passionate about positioning digital signage as a career path for the next generation of creatives. A regular speaker at universities and industry events, including delivering a keynote at Finland’s What’s Going On In Retail conference, he champions digital signage as design on a grand scale, blending dynamic content, motion and realtime analytics. Since being part of ZetaDisplay, the UK team works alongside 15 creatives across the Group, each bringing different skills, perspectives and experience from around the world. “Having access to that wider network has strengthened the UK studio and broadened what’s possible creatively,”
Dan explains. What stands out most to him is that everyone shares the same passion for what they do. “Together, we are shaping the global digital signage industry.”
Isabella Atzl, Marketing, Austria
Isabella’s journey with ZetaDisplay began through the acquisition of Peakmedia, and has seen her quickly flourish into a new position where she transitioned from operations support to roles in Data and Business Analytics, developing a deep understanding of the company’s systems and inner workings. “There’s something special about the team, and that was evident from my first few weeks on the job,” Isabella reflects. “When I started, I was responsible for supporting the website relaunch and managing our internal operations system. That foundational knowledge gave me an edge when it came to understanding how we work across departments.” Now a central figure in the Group Marketing team, Isabella supports cross-functional collaboration across countries and teams. “I work closely with stakeholders, country directors and management, ensuring clear communication and information sharing that connects people and aligns objectives.”
Isabella also plays a pivotal role in the DACH region’s transformation, helping to evolve the business into a full-service provider. “I’m focused on making sure all the dots connect, from strategic direction to local execution.” Her passion for collaboration is mirrored by her pride in the company culture: “The culture at ZetaDisplay, especially in Austria, is unmatched. It’s an engaging and empowering environment with a real sense of energy and camaraderie. Our after-work activities, buzzing office atmosphere and high retention rate say it all. There’s a shared synergy between Zetans and ZetaDisplay — we’re all striving for global success.”
Preston Webb, Product, Sweden
With an impressive 17 years at the company, Preston has had a front-row seat to the evolution of the industry, and helped shape much of it along the way. “As the industry has grown, so too have the opportunities to solve new and exciting business challenges,” he says. “That’s where I get my energy, finding smarter, more sustainable ways to solve our clients’ pain points.” Now leading the charge as Group Product Manager, Preston plays a pivotal role in ZetaDisplay’s next chapter: bringing the company’s extensive digital signage expertise into the wider marketing technology space through the Engage Suite. “Engage Suite has been built from the ground up to integrate with modern marketing ecosystems. It’s flexible and constantly evolving based on what our clients need most.” With its modular structure and deep API integrations, Engage offers real-time analytics, remote support, sensor-driven automation and content creation tools that help brands deliver consistent, high-impact messaging across every channel. “It’s exciting to take all the experience we’ve gained and channel it into something that’s redefining how businesses communicate.” And he’s doing it all from the new Malmö headquarters, which Preston says perfectly captures the ZetaDisplay mindset. “The space lives and breathes this customer-centric, problem-solving mentality, which I absolutely thrive in. You really can feel the momentum the moment you walk through the doors.”
Eemeli Reisto, Business Development, Finland
For Eemeli, business development isn’t just about bringing in new clients, it’s about transforming industries and helping businesses rethink the way they communicate, operate and engage their audiences. ”I work with clients to really understand the challenges they’re facing and create solutions that don’t just solve today’s problems but set them up for long-term success. That means working closely with our product and project teams to develop industry-first innovations and then implement those solutions in the real world,” he explains. Eemeli’s role spans all sectors in Finland, from retail and QSR to corporate environments, and he often finds that the most exciting breakthroughs come from cross-industry inspiration. What works for a fastfood chain might just revolutionize an office environment, and vice versa. One of the biggest brands he’s currently working with is KFC, which has just made its debut in Finland. With five stores now and ambitious expansion plans over the next three years, they need a digital signage solution that can grow with them. ”We’re delivering a full-service solution that scales as they evolve in the Finnish market. This includes menu and campaign screens in-store, all powered by our Engage Suite, plus a remote management solution to keep these business-critical devices running at their best.” Having come from a background in software sales, Eemeli thrives on the fact that he now gets to offer a complete, end-to-end solution. ”It’s such an exciting time for the digital signage industry. Tech is always evolving and we are leading the way with new solutions that integrate with wider business operations, create experiences and help our clients stand out in their fields.” But for Eemeli, it’s not just about individual markets, it’s about the bigger picture. The global Business Development community at ZetaDisplay regularly comes together to share best practices, spark new ideas and collaborate on innovations that push the industry forward. ”As we continue to grow and strengthen our position in the market, it’s our hugely talented team and unique product offering that sets us apart. The more we pool our knowledge and centralize our operations, the more we move the industry forward and continue to be recognized for delivering valuable, best-quality solutions to our clients.”
Mevlan Ajeti, IT, Norway
For more than a decade, Mevlan has been a steady force behind the scenes at ZetaDisplay, ensuring that the digital backbone of the business operates like a well-oiled machine. As Head of Internal IT in Norway, Mevlan leads a team dedicated to keeping communication flowing seamlessly between departments, both local and global, and making sure every Zetan has the tools and tech they need to succeed. “ZetaDisplay isn’t just a workplace. It’s a hub of creativity and innovation,” Mevlan shares. “It’s full of talented creatives, technologists and professionals, all pulling in the same direction. That shared vision is what keeps the energy high and the momentum building.” With a career that has spanned over ten years at the company, Mevlan has seen the evolution of ZetaDisplay from the inside out. His longevity speaks volumes about the culture. “Work is such a huge part of our lives. It takes our time and our energy, so it needs to matter. That’s why being part of something meaningful here really resonates with me.” He’s also witnessed the power of the Zetan spirit firsthand. “I’ve seen colleagues leave, only to return. That says everything. What we’ve cultivated here is special. A company is only as strong as its people, and Zetans genuinely show up for each other.” At the intersection of IT, innovation and human connection, Mevlan finds purpose in the work and pride in the product. “We’re working with a globally recognized solution that continues to evolve,” he says. “And when every department, every individual is aligned on the same goals, that’s when you really start to move the needle. That’s what we’re doing here.”
Anette Bergo, Management, Global Accounts
Anette Bergo has been with ZetaDisplay for a large part of her professional life and is a member of the corporate leadership. She leads one of the company’s most critical business units, the newly named Global Accounts Team. While the name is new, the team’s impact certainly isn’t. They’ve long been a cornerstone of ZetaDisplay’s international success, contributing significantly to growth and redefining what it means to deliver enterprise-scale digital signage.
“We work across borders, cultures and time zones to bring value-driven digital signage strategies to life,” Anette explains. “We’ve built long-term relationships with our customers and in many cases have evolved with them, from supplier to trusted consultant and innovator.”
Take one global retail client, for example. ZetaDisplay has supported them since 2012, with active operations in 30+ countries across six continents and more than 15,000 displays in play, all powered by Engage Suite. “We support the entire customer journey and deliver dynamic in-store experiences, ranging from small to large format displays, interactive touchpoints, sensor-triggered content, immersive audio and both indoor and outdoor LED in all shapes and sizes,” Anette shares. “Our solutions even integrate with social media and internal platforms like SharePoint to enhance engagement across channels.” Anette also leads a dedicated internal team of 15, operating across eight ZetaDisplay offices. Together, they function as one cohesive unit, trusted advisors, creative collaborators and logistical masterminds, designing, delivering and evolving high-performing
signage solutions that scale with client needs.
Marcus Wolter, Operations, Germany
As Operations and Interim Country Director for Germany, Marcus leads a team of 30 people, an experience he describes as incredibly rewarding. “We are a team of high performers delivering impressive transformational results. As a unit, we passionately believe in the future of the business and work diligently toward achieving key objectives.” The German business was acquired by ZetaDisplay in 2021, and Marcus and his team has been instrumental in transforming its operation from the legacy model, aligning it with groupwide standards and ensuring all projects now operate within a cohesive, structured framework. In his leadership, Marcus has overseen key project transformations, streamlined processes across teams and supported financial governance through budget control and spend oversight. “We’re working closely with other countries, fostering a strong inter-company culture, and regularly exchanging ideas, knowledge, and best practices to ensure we’re all moving in the same direction.” Reporting directly to Group CEO Anders Olin, Marcus ensures the German unit has the freedom to grow while advocating for the resources needed to support further development. “There’s always work to be done but our team is passionate, adaptable and fully committed to embracing new ways of working on the journey to One Zeta.”
Kamran Shan, Finance, Global
Kamran plays a pivotal role at ZetaDisplay, working closely with each country head to guide business decisions, drive revenue and ensure profitability across regions. Originally from Pakistan, Kamran has lived in Europe for over 15 years since completing a master’s degree in the UK. Before joining ZetaDisplay, Kamran built a wealth of experience in the medtech and consumer goods sectors, where he developed a strong understanding of productised offerings and SaaS revenue streams, expertise he now puts to excellent use in maximising value at ZetaDisplay.
“I like the full-service offering of ZetaDisplay and the role digital signage plays in marketing,” he shares. “We all experience marketing first-hand, whether that’s in-store or through an advert that encourages you to click through to a website. I find the psychology of consumer behaviour fascinating, which is one of the things I love about working with each country to help define their commercial offering.” Kamran recently led a comprehensive control and costing evaluation project across the business, implementing a unified template that enables teams to clearly see profitability per project, giving everyone greater trust in the numbers. A true collaborator at heart, Kamran thrives on the international nature of his role. “There are different dynamics across the countries and learnings we can take from one market to help evolve another,” he says. Since moving to Sweden, he’s even picked up the language to better connect with his colleagues. Reflecting on the culture, Kamran says: “ZetaDisplay is exceptional. Everyone wants the company to succeed and works together to make it happen. Whether professionally or personally, people go the extra mile to support each other, regardless of hierarchy. That’s one of the things that makes this a great place to work.”