at Digital Signage Awards in Barcelona.
ZetaDisplay has successfully defended its title, winning the coveted Outstanding Company accolade at the Digital Signage Awards for the second consecutive year. The company also demonstrated its leadership in Retail Media, picking up a second award for High-Impact Application and Use of Emerging Software and Cloud Technologies for its proprietary analytics platform.
Outstanding Company
Over the past 12 months, ZetaDisplay has continued to redefine what it means to be a digital signage provider. The company has elevated its full-service offering by combining world-class software, strategic content and seamless execution at scale, while expanding its global footprint and uniting multiple acquisitions under the One Zeta brand.
To further enhance customer and partner support in a 24/7, digitally driven world, ZetaDisplay has developed Zedda, its proprietary AI-powered digital assistant. Zedda delivers instant answers to help customers resolve challenges quickly and efficiently, not just log them, reinforcing ZetaDisplay’s commitment to proactive, high-quality service.
Sustainability remains a core pillar of the business. ZetaDisplay continues to align its strategy with the UN Global Compact and Sustainable Development Goals (SDGs), embedding environmental responsibility into every project, platform and partnership.
High-Impact Application and Use of Emerging Software and Cloud Technologies
ZetaDisplay’s award-winning analytics platform represents a major leap forward in Retail Media measurement. By combining content playback data with footfall tracking and embedding BLE sniffing directly into media players, the solution creates a single, millisecond-accurate source of truth.
Each impression is logged and correlated in real time with the content playing at that exact moment. There is no need for extrapolation, external sensors or stitched datasets, everything is managed centrally within ZetaDisplay’s platform. The result is the most accurate and transparent view of in-store campaign impact available today.
This enables advertisers to measure, optimize and prove performance instantly, something legacy, estimation-based systems simply cannot deliver. Retailers unlock new revenue streams, advertisers gain confidence and both benefit from actionable insights, clean-room integration with sales data and sustainability metrics, including power consumption per ad. Together, this is reshaping how in-store media is valued, planned and executed.
Sustainability insights are also fully integrated. In addition to footfall and exposure, campaigns can be measured against energy usage, enabling brands to understand not only commercial impact, but also environmental footprint.
For environmentally conscious advertisers, this is a game-changer. Campaigns can be scheduled to run when audience presence is highest and power impact is lowest, for example, avoiding overnight playback, reducing brightness during high sunlight exposure, or limiting energy-intensive creative formats when they deliver little incremental reach.
Winning two awards at the Digital Signage Awards is a fantastic recognition of the progress we’ve made as a business and the direction we’re taking the industry. Being named Outstanding Company for a second year reflects the strength of our people, our One platform and our One Zeta strategy.
At the same time, this award for our Retail Media analytics underlines our ambition to set a new standard for measurement and advertising transparency in physical spaces. We’re giving retailers and advertisers the tools they need to prove real impact, optimize performance in real time and make smarter, decisions. That combination of commercial value and network scale is where the future of digital signage and Retail Media truly lies.
Robert Bryhn, Country Director SE/DK & Chief Marketing Officer Central Marketing