Introduction
ZetaDisplay brought all the top action from the world’s most prestigious multiple-stage bicycle race to passengers commuting on the Flytoget Airport Express Train.
Brief
The privately state-owned company wanted to deliver the highlights as they happen to passengers using its own media network to keep them engaged with the onboard entertainment, rather than losing their attention to second screen devices.
ZetaDisplay rose to the challenge of delivering real-time highlights to the commuter train, capturing the action and facilitating the live stream.
The company’s official race leader, sporting her very own yellow jersey, closely followed the 21 stages of the tour, which took place across 23 days throughout France and Northern Spain, to identify the moments that were of peak interest and activate the takeover of the airport express train’s onboard digital signage network.
Solution
ZetaDisplay delivered the full turnkey solution to curate and manage the takeover and is already the operator of the Flytoget digital signage platform.
This uses ZetaDisplay’s proprietary CMS platform, Engage+ to manage the content, with a bespoke integration created to activate the live stream. This was delivered in collaboration with Flytoget Media, television network TV2, the event’s official main and vehicle partner Skoda and PHD.
The live stream content was framed by an introduction, advertorial message and a closing outro, all of which has been designed and will be delivered by the ZetaDisplay team of content creators.
Stay Connected
You can follow our race leader’s progress, and catch up on all the Tour De France action, here https://www.linkedin.com/company/zetadisplaynorway/
As part of the 2023 Tour De France, ZetaDisplay and Flytoget have partnered with TV2, Skoda, and PHD to provide real-time highlights of Tour De France which will show across the screens within the airport express. This will be on showing on screens throughout the duration of the race.
Benefits
Ingar Jorunsonn, Head of Flytoget Media:
“ZetaDisplay has been a key partner for Flytoget Media. Without their expertise and understanding of what it takes to set up a DOOH network, it would have been difficult to take this in house.
We have not only taken over media sales, but also improved our product. This has been possible by taking advantage of the digital opportunities that ZetaDisplay has given us.
I can honestly recommend ZetaDisplay as not just a supplier, but a long-term partner”.