JLR’S Benelux Antwerp Bespoke Studio enriches luxury car configuration with Digital Signage
Jaguar Land Rover’s Benelux Antwerp Bespoke Studio takes personalisation to the next level. Here, customers create their ultimate Range Rover, choosing from hundreds of colours, materials, and finishes. Together with ZetaDisplay, the Bespoke Studio in Antwerp has been enhanced with a tailor-made digital signage solution that supports and inspires the configuration process and reinforces the brand story.
Challenge
SV Bespoke is the pinnacle of customisation within Jaguar Land Rover. Customers go through an extensive creation process, choosing from countless colours, materials, and details – from interior upholstery to exterior finishes in 24-karat gold.
The challenge was to translate this complex and exclusive process into a premium showroom experience that:
- Inspired customers during their visit,
- showcased customisation options clearly,
- and fully matched the luxurious look and feel of the Bespoke Studio, designed by Piet Boon.
In addition, the solution had to be flexible and easy to manage, without demanding any input from the staff.
Solution
Discreetly integrated design: ZetaDisplay installed high-end screens that are expertly hidden within the interior, striking the perfect balance between cutting-edge tech and sophisticated design to match the luxurious environment.
Immersive brand storytelling
While customers wait, curated videos and visuals showcase the SV Bespoke journey. Scheduled in advance through the CMS, the content always feels fresh, relevant, and on-brand.
Instant configuration display
Customer selections appear immediately on a large screen in the Bespoke Studio, making the experience immersive, exciting, and a powerful tool in the sales conversation.
Effortless elegance
The screens are seamlessly embedded into the Piet Boon-designed space, ensuring that all attention stays on the experience, and, of course, the cars.
Benefits
Elevated brand experience
Customers are immersed in a premium, high-end environment where their design process is brought to life through dynamic visuals.
Boosted customer engagement
Real-time configuration displays turn decisions into vivid, tangible experiences, building confidence and excitement.
Streamlined content management
All content is centrally managed via the CMS, requiring no extra time or effort from in-store staff.
Flawless design integration
The screens blend seamlessly into the upscale showroom, supporting the overall brand atmosphere without drawing attention to the tech.
Contact our digital signage experts
Curious how digital signage can make retail more efficient, flexible, and customer-friendly?
More customer cases
Hervis Sports
The European digital signage rollout has successfully unified the brand
Apotek1
Apotek 1 transforms allergy care with real-time pollen updates on digital window displays.
Tele2
An innovative retail experiencer