Case
CDLP Concept Store
Elevating Essentials
CDLP is redefining men’s luxury essentials, including underwear, leisurewear and basics, with a fashion sensibility and a sustainability focus. Their physical spaces needed to embody that same elevated ethos.
Challenges
As a premium menswear brand with a growing international presence, CDLP needed its physical retail spaces to reflect the same level of sophistication, consistency and control found in its digital channels. Expanding across concept stores and shop-in-shop environments introduced a set of operational and creative challenges that required a scalable, centrally managed digital signage approach.
- Ensuring brand consistency across multiple physical retail environments and locations.
- Simplifying campaign deployment to minimise dependence on in-store staff.
- Creating a premium visual experience that aligns with CDLP’s modern, design-led ethos.
Solution
ZetaDisplay equipped CDLP’s concept store and partner retail locations with a cohesive network of digital screens designed to elevate the customer journey and reinforce the brand’s premium positioning. The solution is driven by a custom content management platform developed by Ubiq (now a ZetaDisplay company) enabling seamless control and consistency across all digital touchpoints.
- A centrally managed CMS tailored by Ubiq (ZetaDisplay), allowing real-time content updates across concept and shop-in-shop locations.
- Full campaign automation and remote content scheduling, reducing operational pressure on in-store teams.
- Creative support for high-impact campaign films and dynamic visual loops aligned with CDLP’s refined brand aesthetic.
Benefits
By implementing a centrally controlled and visually refined digital signage solution, ZetaDisplay helped CDLP strengthen brand consistency, streamline campaign execution, and elevate the in-store experience across all locations. The result is a future‑ready retail environment that supports both creative freedom and operational efficiency as the brand continues to grow.
- A consistent brand presence across all retail formats, from flagship to partner stores.
- Agile campaign management enabling fast and frequent updates in line with collection drops.
- An elevated, immersive in-store experience that supports CDLP’s position as a design‑driven leader in modern menswear.
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