Transforming the Digital Landscape: Monitorwerbung’s Journey to DOOH Dominance
Monitorwerbung, a leader in Austria’s media space, provides extensive Digital Out-of-Home (DOOH) advertising across various channels, reaching an estimated 211,000 people daily.
Founded in 1987, the company transitioned from traditional outdoor advertising to pioneering digital technology in the late 1990s. Today, in collaboration with ZetaDisplay Austria / Peakmedia, Monitorwerbung operates one of the largest DOOH networks in the Greater Austria region. This partnership has enabled seamless expansion and enhanced network reliability, offering advertisers impactful and engaging campaigns. By consolidating the Austrian DOOH market, Monitorwerbung continues to set new standards in digital advertising.
Challenges
Expanding a DOOH network comes with its own set of challenges. In the case of Monitorwerbung, these challenges included obtaining governmental approvals for outdoor installations, ensuring the durability and visual appeal of hardware, and managing disruptions in runtime across the network. Additionally, the process of taking over existing locations involved dealing with old or poor-quality hardware.
Solution
Peakmedia played a crucial role in overcoming these challenges by providing comprehensive services from audit and approval of locations to installation and ongoing maintenance. The process begins with the evaluation of location requirements and governmental approvals, followed by the selection of hardware tailored to each location’s needs. Peakmedia then offered various purchasing and rental options for the hardware before planning and executing the installation process. With a dedicated team of technicians and field service experts, Peakmedia ensured the smooth installation and ongoing service with a 72-hour SLA for issue resolution.
Benefits
The collaboration between Monitorwerbung and Peakmedia has yielded several benefits for both companies and their customers. By leveraging Peakmedia’s expertise, Monitorwerbung has successfully expanded its network to encompass over 550 locations across Austria, including indoor, outdoor, and semi-outdoor displays. The partnership also enables Monitorwerbung to sell media space in advance, thanks to reliable planning and efficient installation processes.
Peakmedia’s continuous monitoring of the network ensures system stability, preventing disruptions and minimizing downtime. This proactive approach to maintenance enhances the overall reliability and performance of the DOOH network, thereby increasing customer satisfaction and maximizing revenue potential.
Monitorwerbung’s goal of consolidating the Austrian DOOH market and simplifying access for customers is facilitated by Peakmedia’s support. By offering high-quality media space with state-of-the-art digital signage technology, Monitorwerbung enhances its competitive edge in the advertising industry, attracting advertisers seeking impactful and engaging DOOH campaigns.
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