ZetaDisplay is deepening its commitment to the UK market with the formal launch of a dedicated UK division, underscoring its strategic intent to scale operations in one of Europe’s most innovative and opportunity-rich regions for digital signage. Building on the foundation of its 2024 acquisition of Beyond Digital, this expansion represents a critical step in the company’s mission to deliver intelligent, insight-led digital signage solutions across key sectors such as retail, transportation and corporate environments.
The UK leadership team is led by Mick Tooley, who joins as Managing Director. Tooley brings extensive experience in digital transformation and enterprise engagement across blue-chip brands in the consumer, healthcare and gaming industries. His strategic vision will focus on expanding market share, delivering commercial growth and advancing ZetaDisplay’s suite of intelligent signage solutions.
David Cowell, a seasoned AV/IT professional with deep industry insight, has been appointed Senior Business Development Manager. Cowell will spearhead new partnerships and drive innovation-led growth, particularly in retail, automotive, fashion and corporate verticals. His remit includes showcasing the transformative potential of digital signage in creating meaningful brand interactions.
Rob Sawyers joins as Operations Director, bringing over 15 years of experience in AV, SaaS, and digital signage project delivery. With a proven track record launching and scaling UK divisions for European technology companies, Sawyers will work in close collaboration with ZetaDisplay’s European operations to enhance technical infrastructure, elevate service delivery and streamline customer support.
The leadership trio will work alongside Dan Shaw, who continues as Creative Director, Michael Thompson, who continues as Technical Solutions Architect and the wider UK team of talented professionals with many years of industry experience in delivering end-to-end digital signage solutions. From concept to completion, at the heart of the UK team are experts who specialise in every stage of the process including creative design, strategic planning installation and ongoing maintenance, ensuring the creative excellence at the core of ZetaDisplay’s full-service proposition is retained and evolved.
ZetaDisplay’s UK division inherits long-standing relationships with marquee clients, including Greggs, the UK’s largest food on the go chain. With a network of over 12,000 digital screens installed across 2,500+ sites, ZetaDisplay enables Greggs to deliver dynamic, real-time menu content and brand messaging from high streets to motorway service stations. Additional clients include Jaguar Land Rover, Lotus, Tortilla, and Swissport, each representing ZetaDisplay’s trusted status as a partner of choice for enterprise-level deployments.
Anders Olin, President and CEO of ZetaDisplay, commented:
“These strategic appointments reflect our ongoing investment in the UK and reaffirm our commitment to being the leading provider of full-service digital signage solutions. The new leadership team brings a wealth of expertise and a shared passion for innovation that will be pivotal as we expand our offering and deliver value-driven digital experiences across the UK market.”