Our work with grocery retailer Hemköp is nominated in the Insights category of the retail industry’s prestigious POPAI Awards.
The POPAI Awards celebrate creativity, innovation and excellence in-store and throughout the shopper experience. They are the ultimate showcase for those dedicated to achieving excellence
in shopper engagement, with the winners setting the benchmark for future approaches.
Our trailblazing project delivered in 2023 has been recognised by the industry for challenging established digital signage practices to deliver a refreshed in-store solution backed by data and analytics for market leading Swedish retailer Hemköp.
This exploration of the customer journey began with a test phase which took place across four control stores and identified 12 different zones and three types of post pandemic shoppers.
ZetaDisplay reimagined the digital signage solution in relation to the customer journey in each store type to enhance effectiveness of messaging through display type, placement and content. This research redefined the purpose of the display based on where the customer is in their journey to ensure each investment delivers significant ROI.
Winners will be announced at the POPAI Awards ceremony taking place in October in London.
Discover more about the award-winning solution here.