Robert Bryhn, CMO at ZetaDisplay, features in Installation magazine discussing how digital signage in the transportation sector is transforming the passenger experience, with uses advancing from simple information driven solutions to platforms for experiential activations.
The transportation sector and eye-catching digital signage make the perfect pairing. Operators of airports, cruise ships and train stations share the same desire to make a great first impression and digital signage is the key to crafting that standout statement to the public.
“Business in the transport sector is booming and is on an upward trend. The requirements for these high-traffic public spaces remain the same, but now we are seeing additional requests come in that go beyond functional use. These include integrated interactive maps for wayfinding, incoming local news and weather updates, and targeted advertising. Functional signage is out, and dynamic, integrated signage is firmly in.”
Read the full article here.