By Dan Shaw, Creative Director, and Ben Smith, Motion Designer – ZetaDisplay UK
In a world of shrinking attention spans and endless digital content, breaking through the noise is more challenging (and more essential) than ever. Nearly half of UK shoppers say they crave more exciting and innovative retail experiences, and 43% admit they’re more inclined to shop when something catches their eye and feels fresh. In this landscape, visibility isn’t optional – it’s survival.
At ZetaDisplay, we believe that creativity is the currency of impact. When it comes to making a visual impact, few things compete with the power of 3D content.
Why 3D Content? Because Flat Is… Well, Flat
3D visuals turn standard screens into immersive experiences. From a floating sneaker to hyper-realistic textures that almost beg to be touched, 3D content doesn’t just capture attention – it holds it. It’s about crafting moments that make people pause, stare, and remember.
Here’s what gives 3D its edge:
- Realistic Depth: In a 2D-dominated world, 3D visuals naturally command more attention.
- Dynamic Movement: Rotation and perspective pull viewers in by mimicking real-world motion.
- Shareability: Truly jaw-dropping visuals don’t just get noticed – they get posted. You’re not just displaying content; you’re creating viral moments.
THE BUSINESS CASE: BEYOND THE WOW MOMENT
It’s not just about the look. 3D content delivers tangible business benefits:
- Higher Engagement: 3D signage holds attention longer, increasing retention and recall.
- Clearer Communication: Rotating and exploding views of products make complex ideas simple and digestible.
- Brand Perception: It signals innovation, professionalism, and premium status.
- Better ROI: More eyes on screen = more footfall = more conversions.
Behind the Magic:
Building 3D Content
Behind the Scenes: How 3D Content Comes to Life
Creating 3D content is like building a virtual film set. We design the environment, set up lighting, choose angles, and choreograph camera moves – all before animation even begins.
As Ben Smith, Motion Designer at ZetaDisplay UK, explains: “The clearer the brief, the more efficient the process. If we’re given packaging assets or product renders from the start, we can produce content that’s both high-quality and on deadline.”
A few tips from our team:
- Start With the Goal: What do you want your audience to feel, do, or remember?
- Don’t Skimp on the Details: Realistic textures and lighting are what make the illusion believable.
- Think Scalability: Once a scene is built, it can be easily reused or adapted – saving time and budget in future campaigns.
Why Work With ZetaDisplay?
Not every agency offers in-house 3D capabilities. ZetaDisplay does. Our UK-based creative team specializes in building high-impact 3D content for digital signage environments across industries – from retail to transit hubs and beyond.
Flat content might turn heads. But 3D content stops people in their tracks.
If you’re ready to push the boundaries of digital signage and make your displays truly unforgettable, it’s time to go beyond flat.