GROUNDING RETAIL MEDIA IN NUMBERS
What is your Retail Media network worth
Retail Media often stalls because the opportunity is hard to quantify.
This calculator helps you estimate potential value and understand what drives it.
What this helps you do
- Size the Retail Media opportunity
- Compare conservative and growth scenarios
- See which assumptions have the biggest impact
- Support discussions with commercial and leadership teams
- Shift the conversation from screens to outcomes
RETAIL MEDIA IN PRACTICE
Coop Norway
ZetaDisplay has been working with Coop Norway since 2025 on the rollout of a Retail Media solution across Coop’s stores.
The collaboration focuses on building a scalable, data-driven in-store media platform within grocery retail, with rollout ongoing and designed to scale further over time.
Jorn Olsen
Director of Analytics and Retail Media
OUR PERSPECTIVE
Where Retail Media is heading
Retail Media is maturing fast. Expectations are rising, but many setups still struggle to scale because channels, data, and measurement remain fragmented.
In this perspective, we share our view on:
- Why instore is becoming the anchor of Retail Media
- Why siloed setups limit commercial impact
- What needs to change as Retail Media moves from placements to outcomes