Digital Signage and the importance of knowing your audience

Did you know that 68%1 of customers say Digital Signage makes them more likely to buy an advertised product? This statistic reiterates how impactful Digital Signage can be and the direct correlation it can have on sales in retail environments. 

Recently, we have seen new types of shoppers emerge that require more targeted Digital Signage content. These can be broken down into two types of shoppers: 

  • Time-poor shoppers 
  • Time-rich shoppers  

We are most likely to find time-poor shoppers in grocery stores, where the biggest challenge is finding what they need quickly and efficiently. In fact, did you know that according to some studies the average shopper only spends 15 seconds looking at a shelf and only notices 40% of products? That’s why it’s essential to ensure that the content we provide is targeted and effective.​ 

We need to consider several factors, such as the customer journey, shopper demographics, region, time of day, stock availability, and real-time pricing and availability. By integrating our content with the POS system, we can ensure that our customers have access to the most up-to-date information and pricing.​ 

As a retailer, you can solve this easily for the customer by using Digital Signage. Utilising targeted signage content could include current promotional offers, last chance to buy, reduced and standard advertising enhances the customer experience creating a frictionless shopping experience that drives sales.

For time-rich shoppers, the shopping experience is all about engagement and creating memorable experiences. To meet this challenge, we need to provide targeted content that is not only informative but also engaging and interactive.​

There are numerous ways to solve this challenge, with generative content, personalisation features and AI usage favoured by brands to elevate the customer experience.

In summary, by providing targeted content that is interactive, personalised, and engaging, we can create a memorable shopping experience for time-rich shoppers and drive brand loyalty. 

To start your Digital Signage transformation, please click here.