An omnichannel success story that generates international attention
Randstad, a global leader in the HR services industry, has fully digitized the windows of its offices using ZetaDisplay digital signage solutions. This innovation has empowered local employees to become ambassadors of their own achievements, effectively turning them into marketers. This omnichannel success story has garnered international attention, showcasing the power of digital transformation in enhancing employee engagement and brand visibility.
Challenges
The most significant shift in recruitment, selection, and the job market is undoubtedly the internet’s central role; job seekers now primarily look for opportunities online.
In response, Randstad invests heavily in maintaining an up-to-date online job portal, offering online career advice, and providing personalized e-learning environments. However, finding the perfect match between job and candidate remains a fundamentally human task. That’s why Randstad’s more than 140 branches, where employers, intermediaries, and applicants meet, are crucial to its channel mix.
To align these branches with the modern approaches used in other channels, Randstad embraced a comprehensive omnichannel marketing and communication strategy. This shift signifies a move away from outdated methods, like yellowed A4 sheets in shop windows, to a more integrated and contemporary approach.
Solution
Randstad introduced a completely refreshed location concept featuring critical digital marketing resources, managed and implemented by ZetaDisplay. ZetaDisplay has crafted and executed the content strategy, installing multiple screens in shop windows at each location to inform passers-by about current vacancies. These screens display regionally relevant job listings by linking with technology that automatically updates vacancies from top employers and the most interesting jobs within a 10-kilometer radius.
Inside the branches, ZetaDisplay has installed impressive video walls for branding and interactive screens for registration, testing, or directly searching for specific vacancies. This setup ensures that content management is largely automated, allowing branch employees to focus on their core tasks.
By partnering with ZetaDisplay, Randstad benefits from professional expertise in screen communication. This partnership ensures the stability and relevance of content, essential for a successful omnichannel strategy. ZetaDisplay handles the comprehensive service, including the rollout across 140 locations, integration with wireless infrastructure, and development of a clear content vision. This approach maximizes efficiency, relieving Randstad’s IT and Marketing communication departments.
Benefits
The use of such modern tools means not only lowers the boundary between the applicant and the available information and knowledge, but also leads to a more modern look and the online channels are now also available! Worthy of a market leader.
A playlist that is generated for 95% automatically. Even local offers. All relevant, local and up-to-date content placed without additional actions by the intermediaries. With much more impact than before. The visibility of the office increases and the messages from Randstad really hit home.
Let’s talk Digital Signage!
Do you want to know how Digital Signage can help you? Get in touch!