Imagine standing in front of a store shelf, eyes scanning, brain whirring – and the clock ticking.
The average shopper spends just 15 seconds looking at a shelf and only notices up to 40% of the products on it (Nielsen, 2015).
That means your best-selling items might be just inches away from a customer – yet remain invisible. For retailers, that’s a missed opportunity. But with a smart approach to digital signage, you can transform this challenge into a competitive advantage.
Let Popular Products Do the Talking
There’s a common misconception that digital signage should be used solely to promote slow-movers or overstock. But there’s power in making your most sought-after items even easier to find. When customers can quickly locate what they’re already inclined to buy, their in-store experience improves and so does your bottom line. It’s a win-win situation that’s backed by shopper psychology.
Digital signage acts like a visual GPS. Strategically placed screens, especially at aisle ends or entry points to store zones, can highlight must-have items, introduce new categories or promote offers at just the right time. These screens become interactive waypoints guiding customers efficiently while capturing their attention with dynamic visuals and real-time content.
Impulse Buying, Activated
Up to one in five shoppers make unplanned purchases due to visual triggers. Digital signage is one of the most powerful visual triggers available. When placed 1 – 1.5 metres from eye level, it not only improves wayfinding but also encourages impulse buying. Customers engage more when they feel confident in their journey and a well-placed screen gives them that nudge in the right direction.
In fact, studies show digital signage can increase sales by up to 29.5%. Not bad for a few well-placed pixels!
Think Like a Shopper
To make this work, it’s essential to understand your store layout and customer behavior. Which way do shoppers typically turn upon entry? What areas get overlooked? Which items are commonly asked for at the tills? Use this knowledge to inform signage placement and content scheduling.
Even better, integrate with your stock and POS systems to display real-time inventory updates, ensuring that customers only see what’s truly available. Discovery, not disappointment.
Final Thoughts
In retail, it’s not just about having great products, it’s about making them seen. With just 15 seconds to win over a shopper, digital signage gives you the edge to turn browsers into buyers. So, the next time someone walks through your doors, make sure your star products are front and center, digitally highlighted and impossible to miss.
Because when shoppers see more, they buy more.