Mercedes-Benz has since the start of the company´s digital signage investment in 2013 focused on how digital communication can enhance the customer experience in their facilities. It is of great importance to inspire and guide each customer in their decision-making. Today we work with 13 different zones, each zone strategically placed to communicate the right message at the right time.
As a strategic partner of Mercedes-Benz our services include concept and branding strategy, content and template production, broadcasting, hardware concept and design, rollout and installation, monitoring and support.
Local facilities have access to the ZetaPortal, the content tool where they by means of templates create, schedule and control their own content as a smaller part of the centrally managed global playlist.
We continuously work together to develop the concept. The latest addition to their digital strategy is to replace analogue car specific information by digital communication.