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Case

Stadium

Introduction

The Swedish sports fashion retailer Stadium focuses on making their entire product assortment available in all stores, without actually having the complete range in stock everywhere.

Challenges

Variations in retail formats made it difficult to always have the right product in stock at all stores.

Solution

Our concept includes touchscreens, scanners, heatmapping, and an application to give Stadium personnel the tools they need.

Benefits

The heatmapping interface lets Stadium monitor consumers’ movement patterns in the stores. This provides the opportunity to optimise communication and store layout for a satisfying visit.

The order-in-store application on touchscreens brings Stadium’s entire product assortment to even the smallest store. Every in-store touchscreen lets the consumer make a purchase or check if a specific product is available in nearby stores. With the entire assortment available at their fingertips, shop personnel can focus on a smooth transaction process.

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