Stadiums focus was to bring their whole assortment to the customer in store. Our concept to deliver an experience of Stadiums huge assortment to their customer included touchscreens, scanners, heatmapping, and an application to give Stadium personnel the tools they needed.
Through the heatmapping interface Stadium can live monitor the flow of customer and see where, what and when in the store they stay to tailor communication and store layout for the purpose of providing a satisfying visit.
The order-in-store application on the touchscreens is the tool that brings Stadiums entire assortment to even the smallest store. A purchase can be made at every touchscreen in the store or check the availability of a product at nearby stores.