Strömstad Food is a part of the Euro Cash chain and is the newest grocery store located on the border between Sweden and Norway. In addition to Euro Cash, both Maxi Food and Hypermat also have digital signage from ZetaDisplay.
For Strömstad Food it is important to provide good information to customers throughout the store. They use different formats (from video walls to small displays) and placements of displays together with tailored content to optimise the level of attention. They have tried different types of content and have now found the right content mix to really see the desired effects. Example of this could be the focus on the greatest offers in the store on the video wall by the entrance, or the inspiring and informative content in the fruit and vegetable department.
Strömstad Food believes that their investment in digital signage makes them stand out against their competition and it has created a modern look, which appeals to their customers.