Launches a new application for campaign planning and sales support
Sweden, 2015-10-09 14:54 CEST (GLOBE NEWSWIRE) —
In order to meet both today’s and tomorrow’s requirements for a flexible and future-proof media platform for Digital Signage, ZetaDisplay is continuously bringing out new functionalities and broader solutions. ZetaDisplay is now launching a new application for campaign planning and sales support for advertising on digital displays.
The web-based Zeta Management Portal cloud service being brought out by ZetaDisplay has a role-based interface for marketing departments and internal or external units which market entire or partial content via digital displays. This solution is suitable for both retail and public environments (DOOH – Digital Out of Home). The Zeta Management Portal is fully integrated with all applications from ZetaDisplay and can be used separately or in combination with each other. With the aid of the application the client receives comprehensive support for the campaign task, everything from planning, sales, broadcasting, follow-up and finally invoicing. Integral with the sales statistics for the campaign products, it is also possible to measure the direct effect of the campaign on sales.
Several pilot clients have tested the application and clients within the vertical retail trade and service sectors have now commissioned the solution.
ZetaDisplay is clearly positioned in the market by demonstrating measurably improved customer communication and increased sales for its clients with the aid of the company’s media platform for Last Meter Marketing and Digital Signage.
ZetaDisplay is a leading supplier of Digital Signage to major chains in the retailing and service sectors. The company has over 50 employees, and sales offices located in Sweden, Denmark, Norway, Finland, Estonia and the Netherlands.
For more information please contact:
ZetaDisplay AB (publ)
CEO Leif Liljebrunn
Telephone: +46 70 845 80 52
ZetaDisplay is a leading supplier of Digital Signage to major chains in the retailing and service sectors of the European market. The head office is in Sweden and there are sales offices located in Denmark, Norway, Finland, Estonia and the Netherlands. Since April 2011 the company’s shares have been traded on NASDAQ OMX First North Premier, using the ZETA abbreviation. The Certified Adviser is Erik Penser Bankaktiebolag. More information can be found at http://www.zetadisplay.com
About Digital Signage and multi-channel communication
ZetaDisplay defines Digital Signage as a system for advertising, profiling and retail store communication, which forwards audio, images and film related to retail stores and information in the public environment. A Swedish name for Digital Signage translates as digital retailing communications. Solutions based on digital displays form a large part of the market, but development is proceeding towards the utilisation of more digital channels to communicate customer offers and other information. This is a matter of solutions that are integrated into social media and web sites, and apps for smart mobile phones and tablets, which create interaction with customers. Development is also progressing towards integrating solutions with retailers’ cash desks for automatic price updating and the automatic switching of offers on the digital displays.